FOCUS

When picking the product you want ot sell you need to make several decisions.

1. Is this something I want to be involved with?

The first thing you need to ask is: Does this add to peoples lives?

Is this product going to make things simpler or quicker or cost less?

2. Is there a market for this?

You need to do research and find out if the market is big

enough to generate substantial revenue.

You may have the greatest idea but if no one is willing

to pay money for it, then It may not be a the product for you.

3. Once you have determined if the product has a market you need to determine if the product can be profitable.

In other words. Can you make and deliver the product for less than you can sell it for.

You will save yourself hours of grief if you answer these questions first.

If any of these questions yield a no answer, move on to something else.

You cannot fix a No answer. It will just be an endless source of frustration.

Selecting a Product:

Do this:

Pick three different ideas.

Ask the three questions above.

Hopefully that will eliminate 1 or 2.

Now do some research to find the biggest yet most focused market.

An example of unfocused market would be Cars.

A focused market would be Mercedes 450 accessories.

The market is somewhat small but the potential customers have lots of money and like to spend their money.

A warning here. Make sure you are honest with yourself about whether or not the topic is interesting to you.

Sure Money is very interesting but if you just start your business because you think you can make money you will burn out quickly and won’t have the desire when things are slow.

Leave your comments!

Fortunately that decision has already been made for you. You CANT afford NOT TO!

Whether you are selling e-books or have a car repair shop you need to be online.

Good, now that you agree that online marketing is not just a weird thing that geeks do and is as important as the sign on your business and your listing in the yellow pages then lets proceed.

The most important thing you can do is to get targeted traffic.

Look I am going to try not to use computer/internet jargon as much as possible but sometimes I can’t help it and I will make sure to explain each concept in very simple everyday terms.

Targeted traffic. Getting folks who are most likely to buy your product or service.

You wouldn’t advertise under nail salon if you were a carpenter even though you use nails right.

Targeted traffic is all about understanding your potential customers and clients methods they use to find your service or product.

Because, and I am a “Field of dreams” fan, “If you buld it they will come” does not work on the internet.

First you need to understand who you are building it for.

If you are building it for yourself and jut want to havea website. That is ok as along as you understand that.

So before you decide what you want to sell think about the folks you want to hang out with.

If you are into golf you want to hang out with golfers. If you are into fine dining then you probably like talking to foodies.

If all you want to do is have people come to your site/blog or whatever and don’t care about them you will make yourself unhappy. Because to be successful you will need to talk to your prospects and customers so

You might as well enjoy it because over 95% they won’t buy anything that day.

Over the years I have created a large list of customers and potential customers. But more importantly I have made a lot of friends so I enjoy what I do.

Recipe for Success:

Take 1 hour  and think about what you want to do for the next 5 years.

Take 1 hour and write down who you want hang out with for the next 5 years. Write down as many details as you can.

What do they eat? Where do they live? What do they do? How do they learn about what they do? How much do they spend on thier favorite past-time? What problems do they deal with. How can you make them more successful at thier favorite past-time?

Repeat on the first of each month.

I hope this has given you a step in the right direction. I wish someone had told me this when I first began.

By the way. you can use this for a Off line business too.

Next we will learn how to create Lazer sharp Focus!

Thank you for dropping by.

I started Online Sales Secrets for a couple of reasons:

1. Folks have been asking me why I wear shorts and a T-shirt almost every day.

2. Folks want to know how I can pickup my daughters in the middle of the day from school.

3. I really enjoy what I do.

4. The playing field is ever changing and even the pros need to keep up on a daily basis.

What I want ot accomplish with this blog is a couple of things:

1. I want to create a resource for hungry marketers looking to get an  edge over the competition.

2. Teach beginners how they can add a few bucks to their income.

To accomplish these goals I will be discussing my own tests on traffic methods, SEO, PPC, copywriting and conversions.

I hope you will comment on my posts and share your questions and comments and your own tests results.

Because it is all about testing!

Enjoy and prosper.